Industry News

Here is a recap of what happened in the search forums today...

Google's new AI Max in Google Ads for Search campaigns is coming to all advertisers in Q3 of 2025. As a reminder, Google says AI Max for Search campaigns is a "new, one-click feature suite" that brings you a "suite of targeting and creative enhancements" of "the best of Google AI to your Search campaigns."

Google seems to be testing displaying local ads at the bottom of the Google local map pack in the Google Search results. Normally the sponsored ads are at the top of the local pack, but here they are at the bottom.

Google Search Console's API has not reported on data since June 3rd. The API is simply stuck since then, and I am not sure if it has anything to do with the Google Discover reporting issues or not - I suspect not fully since those were different dates.

Google Ads seems to be testing URL inclusions and exclusions for Search campaigns. This will allow you to control which URLs your ads can show for, or not come up for your search campaigns.

Apple had its WWDC 2025 event yesterday and actually led off right away with Apple Intelligence and then later spoke about its Apple Visual Intelligence. Basically, Apple said they need to perfect it, so there will be more to come in the coming year.

Google is testing adding product tags to photos within Google Local carousel's photos. These tags are overlayed on the "explore through photos" unit.

Google has confirmed an issue with Google Ads this morning, saying, "We're investigating reports of an issue with Google Ads. We will provide more information shortly."

Here is a recap of what happened in the search forums today...

Normally, when I see a lot of chatter within the SEO community, I also see the third-party Google search ranking volatility tools heat up. Now I am seeing the tools heat up in a very big way over the weekend but the SEO chatter within the SEO community being super calm - which is super unusual.